Case Study AI content punished by the HCU update

Google’s HCU update punished low-quality AI content after all. In this case study, I show why and how to detect it.

After the anti-climatic start of Google’s Helpful Content Update, the impact became visible towards the end of the 2-week rollout. Initial expectations that AI content would be hit hard weren’t met – until now. I found many examples of domains that were demoted due to AI content.

Since the September Core Update rolled out right when the HCU finished, I will provide a detailed analysis of domains next week. In this post, I present an example of a domain that was hit by HCU and punished for using low-quality AI content.

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