Cheap Dopamine

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I’ll come across an interesting book, get excited, download it to my Kindle and start reading.

Forget about the 2 other books I was so enthusiastic about last week.

About 30-35% into the book, I lose interest. But not to worry, I quickly get distracted by the promise of another book.

Like a spoiled kid on Christmas morning.

It bothers me. Why can’t I focus? Why don’t I finish anything? Is it me? Is it the books?

It turns out it has everything to do with:

My brain’s obsession with novelty

A neurotransmitter called dopamine

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