
Pratfall Effect in Marketing: Admit Your Flaws to Win Customers
The pratfall effect: People who show their imperfections tend to be more trusted.
Back in 2015, I became obsessed with tech companies sharing their results in public: Basecamp, Baremetrics, Buffer.
It seemed to be a crazy new way to differentiate by doing something that no other companies were willing to do.
I was so into it that I did the same when launching my first marketing agency.
Every month, we would share our results as a blog post:
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Πηγή: everyonehatesmarketers.com
Info photo: Louis Grenier