Pratfall Effect in Marketing: Admit Your Flaws to Win Customers

The pratfall effect: People who show their imperfections tend to be more trusted.

Back in 2015, I became obsessed with tech companies sharing their results in public: Basecamp, Baremetrics, Buffer.

It seemed to be a crazy new way to differentiate by doing something that no other companies were willing to do.

I was so into it that I did the same when launching my first marketing agency.

Every month, we would share our results as a blog post:

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Info photo: Louis Grenier

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