The New Creator Economy: A guide on Web3 creator platforms

The power structures of the creator economy are rapidly changing – creators are now in the driver’s seat, being offered the opportunity to have greater individuality than ever before through Web3 creator platforms.

When we think of content creators, examples include YouTubers and TikTokers creating content for their fans. This often results in limited revenue opportunities such as merchandise, subscriptions, ad revenue or tipping which, in practice, is only sustainable for the top 1% of creators who have amassed large followings. Today, creator platforms are taking too much income away from the actual creator –  they do not provide options for creators to be discovered through their algorithms and few provide direct ownership where all stakeholders have a financial upside based on their contributions. This is, we believe, the next iteration for the category – a substantial shift since we published our first edition of the creator economy report in 2021. Creators are no longer just the product – they are the new economies.

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Πηγή: antler.co