Why purpose matters in entrepreneurship (and how to find yours)

Are you putting purpose front and centre as you build your business? Here’s why you need to and how to do it.

 
Finding your purpose can sound like an extremely lofty agenda.

If someone asked you “What is your purpose in life?” it is likely a big scary question to have to answer. Not quite your everyday concern such as what you’ll be having for dinner later.

But it is precisely the important questions in life that we shouldn’t ignore. I named my coaching business The Ask® because of my firm belief that asking the right questions about your life and career is what reaps the biggest rewards.

In the context of building a business, whether you are reading this as an aspiring founder or as a more established business owner — the question of purpose truly matters.

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 Πηγή: theask.substack.com