All in

An argument for walking out of the casino.

As a general rule of thumb, I try not to criticize without offering solutions. So, consider yesterday my criticism and today my solution.

If social media isn’t dead, it’s dying. Not so much social media as a whole but social media as we know it today.

My prediction is that over the next 3-5 years, engagement on TikTok will dwarf that of Instagram, Twitter, Snapchat, Facebook and Linkedin.

Currently, there are 1 billion active users on TikTok. If this were a country, it’d be the third largest on the planet by population density; and because countries come with their own unique economies, TikTok certainly will too.

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