Judgment Day Has Arrived for the Journalism Business

Did that catch your attention?

It was supposed to. And I learned that from a now (mostly) forgotten website called Upworthy.

Almost exactly 10 years ago, Upworthy was “the fastest growing media site of all time,” according to Fast Company. They had turned news into a science. Upworthy was the future of journalism.

Upworthy is known for its use of data to drive growth, testing up to 16 different headlines for a single story,” enthused that bright-eyed reporter for Fast Company. The end result was headlines so irresistible, millions of people clicked on them.

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