“No-code” miracle for startups
The U.S. has reached a tipping point in its shift from the industrial economy — one that relied on the buildout of hardware — to an information economy that relies on the transfer, storage and implementation of data, according to a new report.
Why it matters: This shift towards a data and information-based economy has allowed more businesses to establish themselves and scale quickly and at a very low cost. As such, the number of jobs created by the commercial internet has more than tripled since 2012.
- “The adoption of the internet both by firms as producers and by consumers as users is now broad enough that America’s economic future will depend more on its competitiveness in information gathering and use than on its manufacturing and materials processing edge,” said John Deighton, a Harvard Business School professor and co-author of a new report detailing the trend.
The big picture: The new report, which is published every four years by the Interactive Advertising Bureau (IAB) and written in conjunction with researchers, finds that the internet-supported economy over the past decade has shifted from jobs that related mostly to technical internet functions, like coding, to jobs that help deliver information and facilitate communication through data.
- “In the last four years we’ve seen so many products that provide the solution to the code problem, that you can essentially start a business on the internet without being a technologist,” said Deighton, referring to the rise of SAAS (software as a service) companies.
- “We call this the emergence of the no-code approach to businesses,” said Leora Kornfeld, Principal Research Consultant Deighton Associates LLC and co-author of the study. Kornfeld says more businesses today are licensing out their technical needs to enterprise firms like Adobe and Salesforce so they can focus hiring on other business functions, like content, sales or marketing.
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Πηγή: axios.com
