Product-Market Fit Isn’t a Black Box — A New Framework to Help B2B Founders Find It, Faster

Most people describe finding product-market fit as an art, not a science. But when it comes to sales-led B2B startups, we’ve reverse engineered a method to increase the odds of unlocking it. We’ve worked with some of the world’s most iconic enterprise founders and distilled what they did in their first six months into a series of tactical sessions for taking a straighter path to PMF. Today, we’re open sourcing the first session, which shares how we’ve broken PMF down to an incredibly granular level in order to help more builders get there faster.

 
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