That Whole “Your Network Is Your Net Worth” Cliche

“Your network is your net worth.”

 
This expression has to be the biggest cliché in business, right? The motto of every fraternity’s 5th-year senior with a 2.4 GPA who can’t quite pass his last corporate finance class, but swears that he’s a handshake away from a killer banking job.

I used to hear this phrase (along with its cousin: “It’s not what you know, it’s who you know) 24/7 in college, though at the time I didn’t even really understand what “networking” meant. In my head, networking was a post-conference cocktail party where you would slap on a Sharpie’d name tag, snag a Stella Artois from an open bar, and elevator pitch the other guests for two hours. Over the course of the night, you would cross paths with different interesting, successful people, exchange business cards, send them a follow-up email the next day, and BOOM, they’re in your network. The road to success, one handshake at a time.

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Πηγή: youngmoney.co