The institutional-individual brand continuum

Finding the best of institutional brands and individual

 
The creator economy as a term – like web3 and most board terms – is so vague to get tagged as mere jargon, as if the media business doesn’t have enough of that. But there is truth underlying these types of terms, and it’s important to my mind not to dismiss things before truly understanding them. Anything new is taken to the extreme before settling into somewhere along a continuum of how things were and how things will be. What’s important is connecting the dots and understanding what is a long-term shift and what’s a flavor of the month.

I believe the publishing industry is in the midst of a reset, part of a broader shift to primary-engagement media that’s more meaningful and dependent on a tight tie with specific communities. Narrowing the gap between the creator and the audience is critical.

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Πηγή: therebooting.substack.com