The OODA Loop

The Observe-Orient-Decide-Act (“OODA”) Loop was developed by Colonel John Boyd, a U.S. Air Force fighter pilot and military strategist, as a decision-making tool for use in complex and high-stress situations.

Colonel Boyd knew that fighter pilots were constantly encountering high-stakes situations with life or death consequences. They needed a system for decision-making that would withstand the pressure and allow for continuous, context-driven improvements.

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