On finding your niche

In other words, it’s the exceptions that get attention.

Most creators approach the challenge of securing a niche head-on. Even the way we ask the question “how to find a niche” reveals that a targeted search is required.

But what if it doesn’t work this way at all? What if the best niche for us is one we stumble into?

Designer Tobias van Schneider thinks this might be the strategy many independents are missing. Here’s how they describe the process.

Passing interests lead me to my best side projects. And those side projects inevitably lead to other opportunities. The point is that you open yourself up to your genuine, specific and even weird fixations. Don’t judge them. Don’t overthink them. Just follow them and see where they lead you.

If you’ve been having a hard time finding your unique angle, give yourself permission to take more detours. Explore, experiment. Try more things unrelated to your main goals.

As Tobias concludes, “Getting noticed is a nice side effect” of doing work you enjoy.

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Πηγή: ghost.org