Creating Your ExO: Leveraging Community & Crowd

Why do people stand in line for days to get the newest iPhone? How has Wikipedia recruited a global army of volunteers to maintain the site for free?

 
These examples represent the power of Community and Crowd.

In the last blog in this ExO series, we looked at Staff on Demand: non-employee, on-demand, contract staffers who help you operate and innovate.

But there’s another ExO attribute that involves an even larger supply of surplus cognitive talent: Community and Crowd.

In today’s blog, we’ll discuss the difference between Community and Crowd, some case studies of each, and I’ll share a few tips on how you can build your own community.

We’ll start by looking at one of the most successful examples of successfully using this ExO attribute: Ethereum.

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