A career coach’s 3-step framework for making work more meaningful

Before I became a career coach, I lived something of a double life. During working hours, I was a successful executive at Meta (then Facebook), leading a team of creative strategists creating social campaigns for some of the world’s biggest brands. It was exciting being on the forefront of something so new—at the time, social media marketing was only just taking off—but it was also, in many ways, a little bit stultifying. Some people managers tolerate the people part as a side effect of the job. For me, in all the roles I’d held during my career, people management has always been the best part. I loved working with people, in work about people—digging into psychology and human experience.

This job, meanwhile, was all about metrics and faceless tech. Scrolling through an inbox endlessly filled with emails about product updates, features, and migrations, trying my best to care, it was hard not to feel like I was cosplaying as someone else.

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