Battle for the last unconquered screen
“The auto industry and Silicon Valley are locked in a battle for control of one of the last unconquered screens: your car dashboard display,” The Wall Street Journal’s Tim Higgins and William Boston write (subscription).
- Why it matters:“At stake are billions of dollars in revenue from ads and services as well as the balance of power between two big industries.”
- “And then there is the future of the dash itself, a source of endless complaints from drivers frustrated by its glitchy concoction of buttons and technologies.”
What’s coming: “On future screens, local restaurants, doctors’ offices and other services could target ads based on typical driving routes. An insurance company could offer lower rates for cautious drivers, while car makers could use system data to offer service on an aging part before it blows.”
- “Some envisiona world where users could start watching a TV show at home, then with a voice command continue watching the same program in the car. Others are working on allowing users to order and pay for gasoline and coffee on their screens.”
Πηγή: axios.com
