Citi GPS: ASIA AS A TIME MACHINE TO THE FUTURE
Seven Areas Where Asia Gives Interesting Insights Into the Future
We estimate Asia adopts new technologies 8-12 years ahead of the West, making it much like a time machine to the future.
While its infrastructure has historically been underdeveloped relative to the West’s, Asia’s high internet connectivity, young and increasingly affluent and urban demographics, and entrepreneurial spirit have driven the region to adopt many technologies at a faster pace. In doing so, Asia provides a glimpse of what the future could look like in more developed, Western economies.
In the report that follows, we explore how Asia acts as a time machine that can transport other regions into a new world of commerce, entertainment, and healthcare. We look specifically at seven areas — super apps, mobile payment, social commerce, short-form videos, eSports, webtoons, and digital health — that are currently essential elements in the Asia marketplace.
We hope the report provides fresh insights on current differences in technological adoption between Asia and the West as well as a potential path for how these same technologies will shape markets in the West in the future.
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