Consumer organization and operating models: Bold moves for the next normal

Consumer companies must make bold decisions to withstand disruptions brought on by the pandemic.

Roiled by the COVID-19 pandemic, many consumer organizations are wondering how they can survive and thrive in a time of unprecedented uncertainty. Even after the pandemic subsides, we face an unpredictable future that demands more flexibility than ever before. But while the COVID-19 crisis is unique to modern history, a look at prior global disruptions reveals some winning strategies that have helped consumer organizations remain resilient through a crisis.

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Πηγή: mckinsey