Deloitte’s 2019 global mobile consumer survey

Tracking consumers’ digital behavior around the world

Smartphones are now the world’s most ubiquitous digital device. Just how are consumers using all those smartphones, and the apps and accessories that go with them?

IN the half-dozen years since they became mainstream, smartphones have become the world’s most ubiquitous and most-used consumer electronic device. According to Deloitte’s 2019 global mobile consumer survey, in most developed markets, about 90 percent of adults own a smartphone, with around 95 percent of those smartphones used daily. As a result of its phenomenal success, the smartphone market has reached maturity, with adoption levels nearing their natural plateau in most developed markets. Over the next 12 months, growth in smartphone adoption is likely to be immaterial, and the market will level off in terms of units sold.

The survey, which polled 44,150 respondents in 28 countries across six continents, also found that consumer spend on smartphone apps and accessories is taking off. Together, sales of smartphones, along with smartphone apps and accessories, are expected to total nearly US$1 trillion in 2020.

How are consumers using all those smartphones, apps, and accessories? This year’s survey focused on five key themes:

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