Old media steps into the new digital economy with NBC/Snapchat deal
NBC and Snapchat announced this past week that they plan to share the rights to the media footage of the Rio Olympics this summer. This is crucial step for keeping the 35-and-under audience engaged throughout the sporting activities, but NBC’s move also says a lot about the dynamic and competitive nature of the media marketplace.
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Old media steps into the new digital economy with NBC/Snapchat deal
Πηγή: TechPolicyDaily.com
