Strategy needs a rebrand – here’s how I’d do it

Strategy, ironically, has crap branding.

Branding of course concerns not what something “is”, but rather how something is presented and perceived.  How people think of it.  And then, in turn, how people use it.

So when I say that strategy has shit branding, I mean that it is presented in a way that both makes people misunderstand it, and use it incorrectly.

What is strategy’s branding?  I won’t labour the point as I’ve written about it a couple of times before, but to give you a quick little word-cloud of flavour:

 
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