The 10x Advantage of Starting a Company Right Now
Many of today’s most prolific companies were founded during a downturn. This is now widely understood and backed by data.
But what is not well known are the deeper reasons why they were able to get a strong start in a bad economy. Why starting a company now—when it seems most perilous—gives you a serious lead on incumbents and smaller competitors.
In a downturn, all the advantages that startups inherently have are magnified 10x and many of the advantages of incumbents have become liabilities.
When you can see the underlying conditions in clear detail, it is indisputable that:
- Starting a company now puts you at an advantage, and
- Waiting to start a company after the chaos clears puts you at a disadvantage.
Let’s examine why this is true.
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Πηγή: nfx.com
