The correct use of a “why” within strategy

The following is an excerpt from a book I’m working on, called:

No Bullshit Strategy: A founder’s guide to forming a strategy that actually works

I hope to have it published by the end of this year, and obviously will promote it on here shamelessly, so hopefully it will be of interest to some of you.  As you can deduce from the title, the focus will be on blowing away all of the vague, wooly, corporate-ese nonsense from the field of strategy, and leaving you with the “pure sauce”, top-to-bottom, that you can action right away.

In the meantime I thought this below segment worked decently enough as its own self-contained essay, and since I’m a bit snowed under this week I thought I’d use it here.  Hope you like.

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