The fourth industrial revolution in agriculture

For agribusinesses, implementing new technologies requires focusing on four critical capabilities.

Do all cows’ faces look the same to you? They don’t to systems powered by artificial intelligence (AI). Bovine facial recognition technology, developed through a strategic partnership between Cargill and an Irish technology company called Cainthus, equips barns and fields with smart cameras that can identify each cow in a herd in seconds based on facial features and hide patterns. Linked to machine learning software, the system determines whether a cow isn’t eating or drinking enough, or if she’s sick, and can alert the farmer via smartphone app. It can also look at the whole herd’s behavior to identify how best to distribute feed or schedule cows’ stints in a specific pen or in the field. Over time, the platform learns from what it sees and begins to automate more of the daily care for each animal.

The fourth industrial revolution (4IR) is starting to change how every agricultural player, from a family farmer to a global conglomerate, produces food and related products. The spread of the so-called essential eight technologies — including AI, blockchain, drones, and the Internet of Things (IoT) — to agriculture is leading to increased yields, lower costs, and reduced environmental impact. These tools are also empowering farms to unlock new plant-based innovations and increasing their resilience to extreme weather events and climate change.

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