The platform-publisher divorce

For the last few pieces of the year, I’m going to explore 2024 storylines for the media industry. To start: the ugly end to the platform-publisher relationship.

Before I get to that, a quick reminder to check out the recent report The Rebooting did in collaboration with BlueConic about the state of publisher subscriptions. Without a doubt, the weight of the publishing industry has shifted from advertising as a bulwark of business models to subscriptions. That adjustment is both profound and messy, as publishers reorient to be consumer-focused businesses and learn to integrate their various revenue streams into a single coherent strategy.

 
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