What does it take to help a new business take off?

“If you’re not reinventing your business every five years, you risk losing relevance,” says Neal Larkin, a design associate partner in McKinsey. “For businesses to stay competitive today, they’ve got to be thinking that way.”

For leaders thinking about building a new digital business, Leap turns ambition into action.

“With technology moving so fast, there’s no time for inaction. We’re about doing,” explains Ari Libarikian, a McKinsey senior partner and a global leader for Leap. “Many companies spend a lot of time thinking and talking about their digital future. Leap is all about getting them there quickly by building something new based on the parent company’s strengths.”

Leap teams feature a mix of business-building experts, including specialists in analytics, design, and tech. Most of these colleagues have launched their own successful businesses before joining our firm and understand the capabilities a business needs to survive and thrive.

“From day one, we build for our work to endure,” explains Ari. “The goal is to build and train a new muscle for our clients, who will then sustain and further strengthen it long after we are gone.”

To date, Leap teams have built over 200 businesses, many in less than 12 months. Ralf Dreischmeier, a McKinsey senior partner and a global leader for Leap, explains that Leap’s way of working plays a major role in this success. “We co-locate with our clients and use an agile model to move quickly, while bringing the benefits of a start-up to a corporate environment.”

Here are three stories that illustrate some of Leap’s most exciting work.

 
Συνέχεια ανάγνωσης εδώ: www.mckinsey.com