Why an MTP is Your Most Important Asset

Making a dent in the universe or solving the world’s biggest problems requires a TON of hard work.

It also involves countless risks, setbacks, and restarts.

Many of my own victories have been “overnight successes, after 11 years of hard work.”

While some entrepreneurs appear to be lucky in how fast they achieve an exit, most success stories actually involve failure after failure, pivot after pivot, on the road to success.

So how do you fuel that persistence? How do you keep going in year 8+ after 100 “No’s”?

It involves getting clarity on your “Massive Transformative Purpose” (or MTP), and the emotional energy that powers it.

In today’s blog, the second in a series based on my recently launched Exponential Organizations 2.0 book (with Salim Ismail), I’ll discuss what an MTP is, some initial steps you can take to develop your own MTP (or that of your company), and why it’s your most important asset.

But first, I’ll share a story about Elon, his MTP, and the founding of SpaceX…

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