The big data revolution: Less about “big” than you think

By one estimate, 90 percent of the data in world history was created in the last two years. In the information age, “big data” rivals “internet of things” as a technology buzzword that’s permeated mass culture.

But it’s becoming clear that the “big” of the data-set matters less than the skill of the people who work with it. We’ve seen it in Washington. Political campaigns bet big on top data teams. Intelligence agencies have turned to the sharpest minds in Silicon Valley to draw insights from all their intel. And according to writers such as New York Times Tech Correspondent Steve Lohr, the big-data trend is just beginning to take hold in more unlikely corners of human enterprise. From hospitals to farms, data science is transforming the way we make decisions. And if Lohr is right, it’s the data scientist, and not the data, that makes the difference.

 
The unlikely frontiers of data science

We all know that Google and Facebook use data analytics to display personalized advertisements. It’s the engine that makes social media run, but it’s caused many to lament that “the best minds of [a] generation are thinking about how to make people click ads.” But while online marketing was the first, most easily monetized frontier of data science, it is not the last.

Περισσότερα εδώ:

The big data revolution: Less about “big” than you think

 
Πηγή: techpolicydaily.com