THE ANTI ZOOM

2020 was a good year for Zoom Towards the end of the year, however, Zoom’s shares were trading lower — potentially due to profit-taking — but also perhaps because of the many alternatives that had sprung by then like virtual mushrooms after a pandemic.

 
2020 was a good year for Zoom. Now synonymous with video-conferencing, the company-name-turned-verb stock peaked in October 2020, a market interpretation of how the Zoom Boom has defined the daily lives of many millions throughout the COVID-19 outbreak.

Video calling apps have become an almost fundamental part of our lives, the closest we’ve reached to in-person, human interaction. Quarantines and lockdowns have mainstreamed video chats and while giants such as Microsoft, Google and Cisco have been major players, Zoom had soared beyond any other platform “because its product is easier and more robust than others and it’s at right time when people really need it,” Wayne Kurtzman, who tracks teleconferencing platforms for market research firm IDC, told CNN back in March 2020. It managed to overcome security and privacy controversies and maintain a stronghold in video-call land.

Towards the end of 2020, however, the company’s shares were trading lower — potentially due to profit-taking — but also perhaps because of the many alternatives that had sprung by then like virtual mushrooms after a pandemic.

Other than an obvious market share these companies would like to access, some of them address the now-all-too-familiar “Zoom fatigue”, defined as the “tiredness, worry, or burnout associated with overusing virtual platforms of communication,” by Psychology Today.

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Πηγή: vccafe.com