Emerging market consumers ready to use CBDCs
Findings help offer a map for policy-makers as they consider design of retail central bank digital currencies
Central banks need to work with the private sector to ensure widespread availability of central bank digital currencies for consumers and educate them about the potential benefits in terms of speed, security and low cost, a report published by OMFIF and G+D reveals.
The report includes a survey conducted by Ipsos MORI on behalf of OMFIF and G+D which provides an invaluable insight into consumers’ attitudes towards new digital forms of payments, including CBDC, in four countries: Germany, Indonesia, Nigeria and the US.
The survey findings reveal a sharp difference in attitudes towards CBDCs between consumers in developed and developing countries. In Nigeria – where a pilot CBDC project was launched in October – 91% of respondents say they are likely to use CBDCs, with 60% of consumers saying so in Indonesia. However, these figures fall to just 24% in the US and 14% in Germany. This suggests CBDCs could offer a ‘leapfrog’ moment in payments in emerging markets, where systems are less developed, compared to countries such as the US and Germany, where consumers have many established payment options already.
Awareness of digital currencies is also much higher in emerging markets: more than 40% of consumers in both Nigeria and Indonesia are familiar with the concept of CBDCs, compared to just 15% in the US, although half of American consumers say they have heard of cryptocurrencies such as bitcoin rather than CBDCs.
Other key findings from the report include:
- Consumers’ attachment to cash payments remains strong, despite digital developments and the impact Covid-19. Cash is one of the three most frequently used payment methods for 74% of consumers across the four jurisdictions.
- Safety and availability are the key concerns of consumers regarding digital payments overall, with more than 27% saying they are not sure such payments are safe or that merchants are able to accept them.
- Central bank digital currencies could address these concerns: security and universality are cited by consumers as the two key potential benefits of CBDCs, by 33% and 29% of consumers respectively.
- Consumers who say they would be prepared to use CBDCs see a wide range of potential uses, as a complement to payment apps, cards, mobile wallets and cash, as well as a tool for financial inclusion.
‘While many of the smartest minds in finance and technology debate the design, function and scope of CBDCs, it is vitally important to remember a point that is often forgotten: that for digital currencies to have their desired impact in terms of speed, low-cost and ease of payments, and to achieve policy goals such as financial inclusion, then customers must be prepared to use them.
This report seeks to address this key issue: will consumers use digital currencies?’ said John Orchard, chief executive officer of OMFIF.
‘CBDCs presents an historic chance to create a new form of money. This report shows some of the key requirements for consumers that policy-makers need to address in order to come up with the right design for a retail CBDC,’ said Wolfram Seidemann, CEO of G+D Currency Technology. ‘This report is a call to action to intensify the debate on the future of money.’
ABOUT THE RESEARCH:
The survey was conducted by Ipsos MORI in four countries through an internet-based questionnaire for the most efficient reach in all countries. Fieldwork dates were 20 August to 3 September 2021. The total sample size consisted of just over 3,000 individual respondents aged 16-74. The sample size was 1,001 in Germany and the US, and 500 in Indonesia and Nigeria. Results have been weighted so that each country counts equally in the total figures. Results have been weighted to reflect equal representation across demographic profiles based on age, gender and household income.
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