Reforming advertising

Resetting advertising’s value exchange

 
Last week, I laid out why advertising will not be killed by AI, mostly because it is still a preferred option for most types of content vs subscriptions. An industry veteran sent a note last night that made the point perhaps more succinctly:

“People vote time and time again for free (things, content, media). Free has been the foundation for the digital landscape, broadly making things like Airbnb possible. There simply isn’t enough stuff that people will subscribe to and it’s naive to think that subscriptions or micropayments are the answer. There’s a value exchange using free that advertising provides between marketers/publishers and consumers. Let’s talk about creating a better user experience within the ecosystem rather than wishing for part of it to go away.”

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