Is it possible to build a genuine community under capitalism?

When is it sales, and when is it community? Can it be both?

 
I don’t like pushing sales. Even my use of “pushing” in this context hints at my opinion. I don’t like the hard sell, the upsell, or a thinly veiled soft sell. In my interactions with salespeople outside of the coffee industry, they tend to be pushy, extroverted with overwhelming personalities, and more interested in their commission than in the customer’s pain points. I know that sales and marketing are necessary for a business model, but in coffee, it seems like the sales cycle goes long in the nurturing stage and, many times, is tied to the community.

So, I set out to address my question, “Is it possible to build a genuine community under capitalism?”

I’ve been pondering the ties of community and capitalism in the context of coffee for a while, and you’ll see answers to this underlining the interviews in this article and the subsequent ones in this community theme.

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