A Few Thoughts On Writing

You have five seconds to get people’s attention. Books, blogs, emails, reports, it doesn’t matter – if you don’t sell them in five seconds you’ve exhausted most of their patience.

Good ideas are easy to write, bad ideas are hard. Difficulty is a quality signal, and writer’s block usually indicates more about your ideas than your writing.

Impatience has increased with social media. Someone reading a book 20 years ago had few other distractions. Today a phone offers infinite, nonstop competition for your dopamine. Writers of everything from emails to books have to accept that reality.

Whoever says the most stuff in the fewest words wins.

Delete without mercy. Jason Zweig says, “you can never create something worth reading unless you are committed to the total destruction of everything that isn’t.”

Συνέχεια ανάγνωσης εδώ