A new look for EVs and their business model
Electric vehicles, which don’t have an engine, transmission or other space-eating components, allow automotive designers the freedom to rethink what a car should be.
What’s new: One example is Canoo, which debuted its first vehicle Tuesday night in Los Angeles, Axios’ Joann Muller reports.
Why it matters: Canoo reimagines everything about the automobile, including the business model. Instead of buying a Canoo, consumers will only be able to get one via monthly subscription starting in 2021.
- “We promised a truly different approach for EVs, and our canoo proves that we can deliver on that vision,” according to a statement by Ulrich Kranz, whose title, “In Charge” at Canoo, has its own unique flair.
Details: Canoo, founded less than 2 years ago, plans to market a 4-model range that will include personal commuter and “lifestyle” vehicles, as well as commercial vehicles for ride and delivery services, according to Reuters.
- The urban loft on wheels is about the size of a compact car, with a spacious, lounge-like interior and room for 7.
- Passengers “bring their own device” to control non-driving features such as navigation, music or climate.
- The electric “skateboard” platform can support different vehicle designs and the 250-mile range battery can be recharged to 80% in about 30 minutes.
Info photo: Canoo, an electric vehicle prototype that will be available by subscription. Photo: Courtesy of Canoo
Πηγή: axios.com
