All the Answers- How much should Google worry about ChatGPT?
If you only have a few minutes to spare, here’s what investors, operators, and founders should know about Google, ChatGPT, and the future of search.
- Google is search’s undisputed king. The $1.4 trillion company brought in $163 billion in revenue from search last year. Despite more than two decades in operation, Google retains up to 91% market share in the category. Even massive competitors like Microsoft don’t come close.
- ChatGPT is a compelling assassin. Others have tried and failed to compete with Google head-on. OpenAI’s ChatGPT is an intriguing orthogonal assault. Though not a pure search engine, it can provide better answers to many complex questions. Its remarkable power has attracted more than 100 million users in months.
- Serious limitations hamper ChatGPT. For now. OpenAI’s product has limited knowledge of events after 2021, leaving it ill-equipped to answer the world’s most popular search requests. Its tendency to “hallucinate” answers from thin air is another major deficiency. Most of ChatGPT’s flaws look fixable, however.
- Advertising remains a viable model. Though ChatGPT is embracing a $20 per month subscription model, other conversational search products may leverage advertising. Significant unused space and the directness of chat could produce an effective commercial channel. That is good news for Google, which primarily monetizes through ads.
- Expect a search frenzy. ChatGPT has re-sparked tech’s interest in conversational interfaces. That has encouraged a wave of search startups to emerge, including Perplexity, You, Andie, and others. We should expect many AI-enabled information products to receive capital in the coming months.
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Πηγή: generalist.com
