Compress to Impress
Eugene Wei was one of the earliest members of Amazon’s finance team. (Here’s my podcast with him.) In this essay, he writes about Bezos’ communication style. As kids, when we play telephone, we learn that ideas get distorted when they get shared, unless they’re extremely simple. Great CEOs create concise and memorable phrases. At their best, they use rhythm and rhyme because those techniques allow people to remember messages with greater accuracy than they would mere prose. Jeff Bezos is a master at this. His “Day 1” mantra is a philosophy of life and corporate governance packed into two words. The simpler your mantras as a leader, the more influence you can have on decisions, without needing to be in the room.
Πηγή: perell.com
