Entrepreneurs: how to change your business model in the pandemic

Three deceptively simple questions can help you face the pandemic or any other major market disruption, write Daniel Isenberg and Alessandro Di Fiore

 
The Covid-19 pandemic is so disruptive that it is forcing ventures to experiment at an unprecedented rate and scale as we realise that what was recently essential is not now needed (think fitness centres, ride-sharing, and classrooms) and what was not needed before has become essential (think video sharing and drive-by diagnostics).

Given the massive discontinuities underway and yet to come, the reality for most entrepreneurs and business owners is stark: if they do not experiment and adapt, many of their ventures will either disappear or join the rapidly swelling ranks of zombie companies.

The founders of Tulu were surprised when their shared economy startup saw rentals increasing sharply as the new coronavirus began hitting New York in March 2020. Yishai Lehavi, Yael Shemer and Itamar Mofaz had co-founded Tulu in 2019 to provide apartment dwellers with rental-in-place appliances. Instead of paying hundreds of dollars to own a Dyson or pasta maker they rarely used, residents could simply walk downstairs, usually in the building basement or first floor, self-check-out the appliance through the Tulu app, and be charged by the hour.

Συνέχεια ανάγνωσης εδώ

Πηγή: blogs.lse.ac.uk