Experimentation Drives Success

Building a culture of Experimentation in your startup is probably one of THE MOST important things you can do.

As Amazon founder Jeff Bezos once said, “Our success at Amazon is a function of the number of experiments we run per year, per month, per day.”

Experimentation is the means by which Exponential Organizations (ExOs) make data-driven decisions. Each experiment creates a set of learnings that can be used to improve a product, service, and/or process, or test a new product or service.

In today’s blog, I’ll share key insights and lessons from Amazon and other successful companies and offer tips on how to build a culture of experimentation in your own company.

 
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