Innovation at scale: A discussion with Beth Comstock

How tolerance for risk, patience, and thinking small (where funding is concerned) can lead to breakthrough innovation.

 
In this episode of the Inside the Strategy Room podcast, senior partner Erik Roth talks with Beth Comstock, former vice chair of GE, about the challenges corporations face in developing breakthrough innovations. Beth is an innovation leader who spent almost three decades at GE, where for a time she headed GE Business Innovations, which develops new businesses, markets, and service models. She recently published Imagine It Forward: Courage, Creativity, and the Power of Change (Currency, 2018). This is an edited transcript. For more conversations on the strategy issues that matter, subscribe to the series on Apple Podcasts or Google Play.

 
Podcast transcript

Erik Roth: Beth, thank you so much for joining us. Tell us first, what motivated you to write this book now and what do you hope executives take away from it?

Beth Comstock: I was coming to the end of my run at GE and wanted to capture what had happened, especially for the people in the middle of organizations who need a little encouragement and some tricks of the trade. Innovation is really hard. I wanted to capture the grittiness, the messiness, and the hard work that go into innovation and change.

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