Power to the Person

The Creator Economy, NFTs, and the Rise of the Solo Corporation

 
If you’ve spent much time on the internet recently you might have noticed something: it’s gotten really fast-paced and really fun. It just keeps getting faster and funner. Bitcoin, Clubhouse, NFTs, unicorn startups galore, the Creator Economy. Each feels simultaneously like a potential fad and a nascent revolution.

From the eye of the storm, it’s hard to tell exactly what it means. Will digital artists continue to mint millions from NFTs? Will Creator Economy startups continue to raise early stage rounds at dizzying valuations? Will consumer social apps need top-tier influencer founders to cut through the noise?

I have no idea, and instead of singling out any company or NFT, a thought exercise seems more appropriate, based on three ideas that keep coming to mind:

  1. A main Not Boring theme that Genies don’t go quietly back into bottles.
  2. Chris Dixon’s famous line that “the next big thing will start out looking like a toy.
  3. Ben Thompson’s idea that media businesses are the first to adaptto new paradigms because of their relative simplicity, and others follow later.

Taken together, what I see happening is this:

The Creator Economy and NFTs are massive human potential unlocks. Even if certain assets are in a short-term bubble, we are on an inexorable march towards individuals mattering more than institutions. 

We’re on the precipice of a creative explosion, fueled by putting power, and the ability to generate wealth, in the hands of the people. Armed with powerful technical and financial tools, individuals will be able to launch and scale increasingly complex projects and businesses. Within two decades, we will have multiple trillion-plus dollar publicly traded entities with just one full-time employee, the founder.

That sounds bold, but it’s kind of already happened: as of last week, Bitcoin, which has no employees, crossed the $1 trillion mark.

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Πηγή: notboring.co

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