Reid Hoffman and Chris Yeh share four ways to ‘blitzscale’ your business

Six of the world’s ten largest companies fall into the ‘serial business builder’ category. What does that mean, and what do these companies have in common?

 
In a recent webinar hosted by McKinsey, Reid Hoffman, co-founder of LinkedIn and partner at venture capital firm Greylock, and Chris Yeh, co-founder of the Global Scaling Academy, offered insights. They explained that ‘serial business builders’ are organizations that relentlessly come with new ideas and spin them into scalable businesses—businesses that can disrupt entire markets by creating value in radically new ways. Being the first to scale is extremely important. And in times of uncertainty like COVID-19 the ability for organizations to move fast matters even more.

Ari Libarikian, a senior partner and global leader of Leap, McKinsey’s business-building capability, and Rock Khanna, a senior partner and co-leader of our Marketing & Sales Practice in North America, led the discussion with Hoffman and Yeh on blitzscaling, a phrase the two use to describe the set of practices that enable companies to rapidly grow and beat competitors.

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Πηγή: mckinsey