The benefits and pitfalls of using social media when you’re a business leader

How to approach the social media environment is a vexing issue for leaders and managers. Having a social media presence can bring as many benefits as pitfalls. A big question remains of how personally leaders should act on these platforms. Michael Matthews, Samuel Matthews, Dawei (David) Wang, and Thomas Kelemen conducted a literature review and encourage leaders to reflect on how their use of social media compares with research findings, so as to make necessary course corrections and use the tool for their gain. 

 
The emergence of social media has ushered in a new way to connect with families and friends. At first, platforms such as Facebook, Twitter, Instagram, and others appeared innocent. But they quickly morphed into the tech giants we know today. In fact, if Facebook was a country, it would be the largest in the world at 2.5+ billion monthly active members. Today, social media is far more than just a tool to stay in touch. It is an online arena for election fundraising and political propaganda. It is a place for people around the world to play games, get the news, and follow their favourite pets. However, sites are constantly getting into mischief with headlines ranging from blackouts and whistleblowing to blocked accounts and content restrictions.

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Πηγή: blogs.lse.ac.uk