The Future Of Luxury In China Is Online

Dedicated online luxury platforms are battling to become the entry point to China for luxury brands.

Luxury platform Farfetch just announced its decision to merge its business in China with JD.com’s luxury e-commerce platform TOPLIFE.

Unlike Amazon in the US, Chinese e-commerce giants are aggressively courting luxury brands. Both Alibaba and JD.com have recently launched dedicated all-in-one luxury platforms with ultra-secure warehouses, invite-only loyalty programs, mobile e-commerce, and other services.

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Πηγή: cbinsights.com