The Idea Maze

This article from Balaji Srinivasan is a roadmap for entrepreneurs who want to turn an idea into a profitable business. It orbits around a concept called “The Idea Maze.” Great entrepreneurs don’t just have an idea. They have a bird’s eye view of the landscape. They’ve thought through various paths they can take their company and have an answer not just for why they’re choosing a specific path but also why they’ve rejected the alternatives. If you want to build a company, this article is for you.