The long haul: How leaders can shift mindsets and behaviors to reopen safely

The influence model is not only a template for organizational transformation but also a solid guide to crafting a sustainable response to the COVID-19 crisis.

 
Responses to the coronavirus pandemic have demonstrated that people can rapidly change their behaviors during the acute phase of a crisis—for example, through high initial compliance with lockdowns and large-scale shifts to working from home. However, sustaining those changes for a prolonged period is more difficult.

COVID-19 will be with us for many months, perhaps years, to come. Societies face the challenge of resuming as many normal activities as possible while preventing a resurgence in the number of cases. To do so, they need strategies to sustain changes in behavior, such as the use of face masks and physical distancing, over time. Recommended behaviors will continue to emerge as new scientific evidence surfaces. As UN Secretary-General António Guterres put it, “None of us is safe until all of us are safe.”

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Πηγή: mckinsey