These companies are trying to bring more trust to carbon credits

With buyers ranging from Taylor Swift to Apple, carbon offset credits seem poised to grow in the coming decades as companies work to meet compliance requirements and climate goals.

But it’s been an especially rough few years for the often controversial financial device, in which companies—or individuals—can buy credits for projects that claim to have reduced emissions or removed carbon from the atmosphere to offset (hence the name) their own carbon-producing activities. Multiple reports have questioned the veracity of claims made by projects sold on the voluntary carbon market, casting a pall over the whole system.

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