We’re the Only Opportunity We Need

Can you hear me out there?

Are you sure?

I only ask because the media, big brands, and advertisers in general seem to think I don’t exist. And that’s because I’m over the age of 50.

(Add in the fact that I’m Generation X and yes, I’m pretty much invisible.)

This has been going on for much longer than the point when our generation first hit 50. Historically, advertising aimed at older people tends to be “condescending at best, offensive at worst.”

As Jeff Beer writing for Fast Company puts it:

The world of oldsvertising is a hellscape full of reverse mortgages, erectile dysfunction pills, and bathtubs that won’t kill you.

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Πηγή: further.net