What are the SportsTech opportunities in Europe?

Here is what a recent report says about opportunities for startups in Sports Technology in Europe. With 1500 startups and 900 new investment deals, it is safe to say that the field is vast and possibilities in the sector are booming.

 
What is a SportsTech startup? How are these startups funded ? What makes investors want to back them?  The answer lies in two concepts: products and people. After SportsTech expert, Benjamin Penkert interviewed six investors for his European SportsTech Report 2019, a common response occurred upon asking them, “How do you choose to invest?” All investors agree that they only invest in opportunities that, in their opinion, deliver value.However, this idea of value can vary from investor to investor. When a startup is in the initial stages, investors typically contribute their money based on the management and the team behind the product. If the team seems to be 100% committed, the investors provide funding. The other approach is product-focused. This occurs during the later stages of the startup when the growth potential and visibility of a product is more tangible. Investors look for products that will improve experiences, earn revenue, and improve playing conditions for the industry.

Investment in the SportsTech industry saw major growth from the previous year. In 2017, 285.6 million years were invested compared to 363.9 million in 2018. This surge in investment, combined with fewer rounds, shows that the SportsTech industry is moving towards growth and expansion.

 
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