Who will own the creator economy? A web2 vs. web3 showdown
The hype around the creator economy may have peaked a year ago – but I believe right now is the most consequential moment in deciding the economic fate of creators.
This is the result of a tug-of-war between two strong but opposing forces that have emerged over the last 18 months, both of which should work in favor of creators:
- After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
- Meanwhile, web3 platforms are pioneering a new form of monetization. They’re empowering creators to “own” their audience, and enabling fans to financially benefit from their growth. So far, this has largely been creators with existing audiences monetizing via web3 – but we may soon see fully “web3 native” creators.
What’s caused these changes, and where are we headed next? I’ll dive into the driving factors and my predictions for 2022 and beyond.
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Πηγή: mirror.xyz
