Why shared mobility is poised to make a comeback after the crisis
In a pandemic, passengers are wary of shared mobility. However, insights gleaned from our new global auto consumer survey can help pave the way toward a strong recovery—if done right.
Within a matter of months, the global coronavirus pandemic has disrupted economies and afflicted millions of patients around the world. With many governments instituting lockdown measures, people practicing physical distancing, and case counts continuing to mount in some cities, very few people are using shared modes of transportation—for instance, real-time ridesharing—and the industry has very quickly lost both passengers and profits.
To determine if the drop in shared mobility might persist over the long term, we researched the sector and examined data from the ongoing McKinsey Global COVID-19 Automotive Consumer Survey. The first two waves of this survey, which were conducted in May 2020, each included more than 8,000 respondents spanning seven countries.1 Our findings show that consumers are indeed wary of shared mobility, given the risk of viral infection, and mobility-service providers (MSPs) must take decisive steps to address their concerns. With the right strategy, they can make a strong comeback and potentially return to prepandemic service levels. Here’s a summary of our findings, as well as a playbook for moving to the next normal.
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Πηγή: mckinsey
